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This colourful OXO “Part of Everyday Life” tin is a charming example of early‑1990s British kitchen branding, featuring bold red OXO lettering and a playful cartoon domestic scene. The lively illustration style, complete with cheerful characters, a checkered tablecloth and humorous sheep along the bottom edge, reflects the fun, family‑friendly advertising tone OXO embraced during this period.
The tin’s rectangular shape, bright colour palette and wraparound artwork make it an eye‑catching display piece for collectors of branded kitchen tins, food‑advertising memorabilia and 1990s packaging design. With no barcode and no modern labelling, it aligns perfectly with promotional tins produced before mid‑90s packaging standardisation. Light age‑related wear adds authenticity while preserving the clarity of the graphics.
A nostalgic and decorative piece, ideal for kitchen shelves, retro displays or a curated collection of British food‑brand tins.
During the late 1980s and early 1990s, OXO leaned heavily into warm, family‑oriented advertising — a continuation of the famous “OXO Family” campaigns that had been running since the 1950s. As part of this branding shift, the company introduced promotional tins featuring friendly cartoon artwork, bright colours and everyday domestic scenes designed to reinforce the idea that OXO was a staple of British home cooking.
The illustration style on this tin — bold outlines, simple shapes, humorous details and a slightly whimsical tone — is typical of early‑1990s British commercial art. These tins were often sold empty or included in gift sets, making them popular keepsakes long after the contents were gone.
Today, early‑90s OXO tins are collected for their nostalgic charm, distinctive artwork and connection to one of the UK’s most iconic food brands.
Size: 14 x 9 x 5cm