Hillman Minx London–Cape Town Record Run Booklet 1952

Celebrate one of the great feats of mid‑century motoring with this original promotional booklet commemorating the London–Cape Town record run achieved by the Hillman Minx.

Bursting with period energy and bold graphic style, the cover captures the drama of long‑distance endurance driving: the Minx in motion, luggage strapped to the roof, and the proud declaration of its record‑breaking journey from Britain to South Africa.

Produced as a marketing piece to showcase the Hillman Minx’s reliability, stamina, and engineering excellence, this booklet is a superb example of post‑war automotive advertising. It reflects the era’s fascination with speed, adventure, and the growing confidence of British car manufacturers on the world stage.

Perfect for collectors of motoring ephemera, Rootes Group enthusiasts, or anyone building a themed display around classic British cars and long‑distance rally achievements.

The Hillman Minx & the London–Cape Town Challenge

During the 1950s and early 1960s, long‑distance endurance drives were a powerful way for car manufacturers to demonstrate engineering reliability and capture public imagination. The London–Cape Town route was one of the most demanding on earth, stretching across thousands of miles of varied terrain, climate extremes, and challenging road conditions.

The Hillman Minx, produced by the Rootes Group, became a symbol of dependable British motoring, and its record‑setting run to Cape Town was widely celebrated in press and promotional material. Booklets like this were created to highlight the achievement, reinforce brand prestige, and position the Minx as a car capable of extraordinary performance in real‑world conditions.

Today, these pieces offer a fascinating glimpse into the marketing strategies of the era and the adventurous spirit that defined mid‑century motoring culture