Description

A bright enamel badge promoting Diamond White, featuring the playful slogan “bet YOU could… with DIAMOND White” in bold red and black lettering on a vivid yellow background. The design captures the cheeky, high‑energy marketing style used for strong white ciders during the 1990s, when brands leaned heavily into daring, youthful advertising to stand out in pubs, clubs, and off‑licence displays. The colours remain punchy and the typography is clean, making this a fun and eye‑catching piece of drinks‑trade memorabilia.
Condition is very good: strong colour, clean enamel, and only light age‑related handling marks. No cracks, chips, or notable wear. A tidy, display‑ready example.

Diamond White – A 1990s Strong Cider Icon of the UK Drinks Market

Diamond White emerged in the late 20th century as part of the strong white cider boom, a category that became hugely popular across the UK during the 1980s and 1990s. Known for its high ABV and crisp, sweet profile, Diamond White positioned itself as a bold, youthful alternative to traditional ciders. Marketing often used bright colours, punchy slogans, and playful challenges — exactly the style reflected in this badge. Promotional items from this era are now collected for their nostalgic connection to 90s nightlife, pub culture, and the distinctive branding of the strong‑cider category.