A vibrant rectangular enamel badge promoting Gordon’s London Dry Gin, featuring the classic red‑and‑orange GORDON’S branding alongside a stylised bottle illustration. The background includes citrus motifs and splash graphics, echoing the brand’s long association with refreshing gin‑and‑citrus serves. This is a lively piece of late‑20th‑century drinks‑trade advertising, ideal for collectors of spirits memorabilia, barware history, or British brand promotion.
Gordon’s – Britain’s Best‑Known London Dry Since 1769
Gordon’s was founded in 1769 by Alexander Gordon, who set out to create a clean, juniper‑forward London Dry gin using high‑quality botanicals and a triple‑distillation process. By the late 19th century, Gordon’s had become one of Britain’s most recognisable spirits, supported by extensive advertising campaigns and a strong export presence. The iconic green bottle and bold red branding became staples of pubs, bars, and off‑licences throughout the 20th century.
Promotional items such as this badge reflect the brand’s energetic marketing style during the era when gin was reasserting itself against vodka and ready‑to‑drink beverages. Today, Gordon’s remains one of the world’s best‑selling gins, with vintage advertising pieces increasingly collected for their bold design and cultural nostalgia.
A vibrant rectangular enamel badge promoting Gordon’s London Dry Gin, featuring the classic red‑and‑orange GORDON’S branding alongside a stylised bottle illustration. The background includes citrus motifs and splash graphics, echoing the brand’s long association with refreshing gin‑and‑citrus serves. This is a lively piece of late‑20th‑century drinks‑trade advertising, ideal for collectors of spirits memorabilia, barware history, or British brand promotion.
Gordon’s – Britain’s Best‑Known London Dry Since 1769
Gordon’s was founded in 1769 by Alexander Gordon, who set out to create a clean, juniper‑forward London Dry gin using high‑quality botanicals and a triple‑distillation process. By the late 19th century, Gordon’s had become one of Britain’s most recognisable spirits, supported by extensive advertising campaigns and a strong export presence. The iconic green bottle and bold red branding became staples of pubs, bars, and off‑licences throughout the 20th century.
Promotional items such as this badge reflect the brand’s energetic marketing style during the era when gin was reasserting itself against vodka and ready‑to‑drink beverages. Today, Gordon’s remains one of the world’s best‑selling gins, with vintage advertising pieces increasingly collected for their bold design and cultural nostalgia.
