Description

An original circa‑1980 Robertson’s Golly Cyclist promotional badge, issued as part of the marmalade and jam advertising range. This example features the classic Cyclist design with the characteristic bubble‑finish enamel, a surface style commonly seen on late‑1970s to early‑1980s production.
As issued, this version is without a maker’s backstamp, a recognised variation within the early 1980s advertising badges.
The badge remains in good vintage condition, showing light age‑related wear but retaining strong colour and detail across the enamel.

Cyclist Badge in the Early 1980s Promotional Range

The Cyclist design forms part of the broader 1980s promotional series, produced during a period when Robertson’s expanded beyond the traditional musician themes into more playful, activity‑based characters. Bubble‑finish examples are especially associated with this transitional era, offering a distinct look compared with the smoother enamel of earlier Fattorini‑made pieces.
No‑backstamp versions were commonly distributed through promotional channels and are collected today as an authentic variant of the early 1980s run.