Robertson’s Golly Badges, Figurines, Soft Toys and Carlton Ware Gollies

Explore one of Britain’s most recognisable areas of vintage advertising history with our curated collection of Robertson’s Golly badges, figurines, soft toys and Carlton Ware pieces. From early enamel designs of the 1950s through to the acrylic badges of the 1980s and the final enamel issues of the 1990s, each item reflects a distinct chapter in the long‑running Golden Shred promotional series.
Collectors will find year‑specific badge sets, limited editions, farewell issues, Carlton Ware figurines, and a wide range of independent and non‑Robertson’s Golly memorabilia. 
Whether you’re completing a set, starting a new collection, or searching for a particular badge from your childhood, this page brings together one of the most varied selections of Golly memorabilia available online — all carefully photographed and catalogued for easy browsing.