1985 OXO Diamond Jubilee Tin 75 Years of OXO Collectible

This 1910–1985 OXO Diamond Jubilee tin is a standout piece of British food‑brand memorabilia, produced to celebrate 75 years of OXO. With its bold red body, deep blue front panel and humorous weightlifter illustration using OXO cubes as barbell weights, it perfectly captures the playful advertising style of the mid‑1980s. The tin proudly displays the anniversary dates 1910–1985, along with the slogan “After all this time we’re still going strong!”, reinforcing OXO’s long‑established place in British kitchens.

The graphics remain vibrant, with crisp lettering and classic OXO branding on all sides, making it an excellent display item for collectors of vintage food tins, promotional packaging and British advertising history. Light age‑related wear adds authenticity without diminishing its visual appeal. This is a highly collectible commemorative tin marking a key milestone in OXO’s heritage.

OXO’s 75th Anniversary and the Rise of Commemorative Food Tins

OXO has been a staple of British cooking since the early 20th century, with its beef stock cubes becoming a household essential. To mark 75 years of production, the company released a series of promotional items in 1985, including this Diamond Jubilee tin. The design reflects the cheerful, character‑driven advertising style of the era, using humour and bold colour to celebrate the brand’s longevity.

Commemorative tins like this were produced in limited runs and often purchased as keepsakes or kitchen display pieces. Many were discarded over time, making surviving examples increasingly desirable among collectors. The combination of anniversary dating, strong artwork and clear branding makes this tin a particularly appealing piece of 1980s food‑brand history.

Size: 9 x 9 x 7.5cm