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Step back into Edwardian kitchen culture with this Antique Early 20th Century Vintage Bovril Footed Pedestal Mug. Elegantly crafted in ceramic with a raised pedestal base and classic Bovril branding, it reflects the enduring popularity of Britain’s famous beef extract drink.
Perfect for display or careful use, this mug is both practical and collectible — a rare example of early advertising pottery with distinctive form and heritage appeal.
Bovril, first developed in the 1870s, became a staple of British households and was widely promoted as a nourishing beef extract drink. By the early 20th century, Bovril was marketed as both a health‑giving tonic and a comforting winter beverage, with advertising pottery like pedestal mugs reinforcing its domestic presence.
The footed design added elegance and distinction, making Bovril mugs stand out from everyday ware. Today, antique Bovril mugs are prized as rare collectibles that capture the heritage of British food branding, Edwardian advertising culture, and the artistry of promotional ceramics.