Brochure for Bradford City A.F.C. Supporters Association Promotion Brochure 1969-70

This original Bradford City A.F.C. Supporters’ Association Promotion Brochure from the 1969–70 season is a superb piece of Bantams history, produced during a period of renewed optimism at Valley Parade. Created by the Supporters’ Association, the brochure outlines club initiatives, fundraising efforts, and promotional activities designed to strengthen community backing and help drive the club forward.

A rare survivor from the late 1960s, it offers a fascinating look at how supporters’ groups operated before the modern era of commercial marketing and digital communication.
This example includes an initialled inscription on the back cover, adding a small personal touch from its original owner and enhancing its sense of authenticity.

Sold exactly as shown, this brochure remains a charming and historically valuable printed item from a defining era in the club’s story.

Bradford City A.F.C. Supporters’ Association Promotion Brochure – 1969–70

The 1969–70 season was a significant period for Bradford City, with the club working hard to rebuild momentum both on and off the pitch. Supporters’ Associations played a crucial role in this era, organising fundraising events, promoting match attendance, and helping to finance improvements at Valley Parade.

Printed brochures like this one were essential communication tools, outlining campaigns, membership drives, and community initiatives. Today, they offer a rare window into the grassroots efforts that kept lower‑league clubs thriving during a challenging period for English football.

Items bearing handwritten notes or initials often reflect the personal involvement of supporters who were deeply invested in the club’s future.

B38