A bold enamel badge for Castlemaine XXXX Lager, featuring the classic red “XXXX” lettering with yellow diamond detailing and a strong black‑and‑white outline. This design reflects the brand’s instantly recognisable Australian identity and its long‑running presence in UK pubs during the 1980s and 1990s. The badge has a bright, pop‑art feel typical of Castlemaine’s humorous, high‑energy advertising era. Condition is very good: strong colour, clean enamel, and only light age‑related handling marks. No cracks, chips, or notable wear. A tidy, display‑ready example for brewery collectors.
Castlemaine XXXX – Australia’s Iconic Lager with a UK Pub‑Trade Legacy
Castlemaine XXXX originated in Queensland, Australia, with roots tracing back to the Castlemaine Perkins brewery founded in 1878. The “XXXX” branding — a long‑standing quality mark used by the brewery — became globally recognised through bold advertising, humour‑driven campaigns, and heavy sponsorship of sport. In the 1980s and 1990s, XXXX became a major presence in the UK beer market, supported by memorable TV adverts and widespread pub‑trade merchandise. Enamel badges like this one capture the brand’s distinctive visual identity and its cultural crossover between Australian lager and British pub culture.
A bold enamel badge for Castlemaine XXXX Lager, featuring the classic red “XXXX” lettering with yellow diamond detailing and a strong black‑and‑white outline. This design reflects the brand’s instantly recognisable Australian identity and its long‑running presence in UK pubs during the 1980s and 1990s. The badge has a bright, pop‑art feel typical of Castlemaine’s humorous, high‑energy advertising era. Condition is very good: strong colour, clean enamel, and only light age‑related handling marks. No cracks, chips, or notable wear. A tidy, display‑ready example for brewery collectors.
Castlemaine XXXX – Australia’s Iconic Lager with a UK Pub‑Trade Legacy
Castlemaine XXXX originated in Queensland, Australia, with roots tracing back to the Castlemaine Perkins brewery founded in 1878. The “XXXX” branding — a long‑standing quality mark used by the brewery — became globally recognised through bold advertising, humour‑driven campaigns, and heavy sponsorship of sport. In the 1980s and 1990s, XXXX became a major presence in the UK beer market, supported by memorable TV adverts and widespread pub‑trade merchandise. Enamel badges like this one capture the brand’s distinctive visual identity and its cultural crossover between Australian lager and British pub culture.
