Description

A festive enamel badge depicting Coca‑Cola’s classic Santa Claus, complete with the iconic red suit, white trim, and a raised golden bottle in hand. This design reflects the long‑running holiday campaigns that helped define the modern image of Santa throughout the 20th century. The colours are bright, the detailing is crisp, and the badge captures the warm, nostalgic style associated with Coca‑Cola’s Christmas advertising.
Condition is very good: strong colour, clean enamel, and only light age‑related handling marks. No cracks, chips, or notable wear. A tidy, display‑ready example for Coca‑Cola collectors.

Coca‑Cola – The Brand That Popularised the Modern Santa Claus Image

Coca‑Cola’s Christmas advertising, especially from the 1930s onward, played a major role in shaping the familiar red‑suited Santa known worldwide today. Artist Haddon Sundblom’s illustrations became central to the brand’s festive identity, appearing on posters, calendars, bottles, and promotional merchandise for decades. Enamel badges like this one reflect Coca‑Cola’s tradition of seasonal marketing and its global influence on Christmas imagery. These pieces are now sought after by collectors of branded memorabilia and holiday advertising.