East Midlands Stoneware Mug Regions and Countries Cadbury's Collection

A nostalgic stoneware mug from Cadbury’s “Regions & Countries” promotional series, celebrating the East Midlands. Produced in the 1980s, it features bold lettering and regional motifs, making it both a practical kitchen item and a charming piece of advertising memorabilia. A delightful collectible for fans of Cadbury heritage and British regional pottery.

The East Midlands edition

In the 1980s, Cadbury’s launched its “Regions & Countries” series of mugs, blending the brand’s national identity with local pride. These promotional items highlighted different areas of Britain, reinforcing Cadbury’s image as a household name deeply connected to everyday life

The East Midlands edition reflects the region’s rich industrial and cultural heritage — from its textile and lace traditions in Nottingham, to its coal mining communities, and its historic towns and countryside. Produced in durable stoneware, the mug embodies the era’s trend of branded kitchenware, where everyday items doubled as advertising memorabilia.

Today, mugs from the Cadbury’s Regions & Countries series are sought after by collectors of food advertising, regional memorabilia, and 1980s kitchenware, offering a tangible link to both local identity and Britain’s favourite chocolate brand