ESFA 75th Anniversary Tournament Programme 1979 – Kevin Keegan Back Cover

This original English Schools’ Football Association 75th Anniversary International Schoolboys Tournament programme from 1979 is a wonderful snapshot of late‑70s football culture.
The bright red front cover carries the ESFA crest and details of the tournament, held from 25 March to 6 April 1979, featuring schoolboy teams from England, Scotland, Wales, Northern Ireland, Eire, West Germany, Holland and Switzerland.

On the back cover, there’s a striking black‑and‑white Mitre Sports advert featuring Kevin Keegan, complete with printed signature and Mitre Pro Star ball — a classic period image of one of England’s greatest footballers.
Sold exactly as shown, this is an ideal piece for collectors of youth football history, England memorabilia, or anyone who loves the design and branding of 1970s football print.

ESFA 75th Anniversary International Tournament programme (1979) with Kevin Keegan Mitre advert

The English Schools’ Football Association, founded in 1904, marked its 75th anniversary in 1979 with a major international schoolboys tournament, bringing together teams from across Britain and Europe.

At the same time, Kevin Keegan was at the peak of his powers — a global star, England captain, and the face of several football brands, including Mitre.
Having Keegan on the back cover of this schools’ tournament programme perfectly links the grassroots game with the very top level, making this issue especially appealing to collectors.