The 2006 Guinness Penguin Reading Newspaper badge is one of the most charming and characterful limited‑edition releases of the mid‑2000s. Based on the cover artwork from the Autumn 1963 issue of Guinness Time, the internal staff magazine, this design captures a wonderfully relaxed moment: a penguin settled into a blue armchair, reading the day’s news with a quiet pint of Draught Guinness perched neatly above. The original illustration did not include the pint, but the badge adds it with a touch of artistic licence — a subtle nod to the brand’s tradition of weaving Guinness into every scene.
Produced in a limited edition of just 950 pieces, each badge was individually numbered, boxed, and supplied with its own Certificate of authenticity card. The enamel work is crisp and colourful, preserving the gentle humour and mid‑century charm of the original artwork. As one of the more unusual and narrative‑driven designs from the 2006 releases, the Penguin Reading Newspaper badge stands out as a delightful addition to any Guinness collection, especially for collectors who appreciate the quieter, more whimsical corners of the brand’s visual history
The 2006 Guinness Penguin Reading Newspaper badge is one of the most charming and characterful limited‑edition releases of the mid‑2000s. Based on the cover artwork from the Autumn 1963 issue of Guinness Time, the internal staff magazine, this design captures a wonderfully relaxed moment: a penguin settled into a blue armchair, reading the day’s news with a quiet pint of Draught Guinness perched neatly above. The original illustration did not include the pint, but the badge adds it with a touch of artistic licence — a subtle nod to the brand’s tradition of weaving Guinness into every scene.
Produced in a limited edition of just 950 pieces, each badge was individually numbered, boxed, and supplied with its own Certificate of authenticity card. The enamel work is crisp and colourful, preserving the gentle humour and mid‑century charm of the original artwork. As one of the more unusual and narrative‑driven designs from the 2006 releases, the Penguin Reading Newspaper badge stands out as a delightful addition to any Guinness collection, especially for collectors who appreciate the quieter, more whimsical corners of the brand’s visual history
