The 2006 Guinness Zookeeper & Elephant badge is a wonderfully rare and characterful piece inspired by one of John Gilroy’s lesser‑known advertising concepts from around 1940. Although this particular scene was never used in a formal Guinness campaign, it perfectly captures the playful humour and expressive charm that made Gilroy’s work so iconic. The keeper perched on the elephant, paired with the classic “My Goodness My Guinness” banner, reflects the same mischievous energy found throughout the famous animal series that defined Guinness advertising for decades.
Produced in a strictly limited edition of just 800 pieces, each badge was individually numbered, boxed, and supplied with its own Certificate of authenticity card. The enamel detail is crisp and vibrant, making this one of the standout character badges from the mid‑2000s. For collectors of Guinness memorabilia, especially those who appreciate the deeper cuts and unused concepts from the Gilroy archive, the Zookeeper & Elephant badge is a delightful and highly desirable addition to any collection.
The 2006 Guinness Zookeeper & Elephant badge is a wonderfully rare and characterful piece inspired by one of John Gilroy’s lesser‑known advertising concepts from around 1940. Although this particular scene was never used in a formal Guinness campaign, it perfectly captures the playful humour and expressive charm that made Gilroy’s work so iconic. The keeper perched on the elephant, paired with the classic “My Goodness My Guinness” banner, reflects the same mischievous energy found throughout the famous animal series that defined Guinness advertising for decades.
Produced in a strictly limited edition of just 800 pieces, each badge was individually numbered, boxed, and supplied with its own Certificate of authenticity card. The enamel detail is crisp and vibrant, making this one of the standout character badges from the mid‑2000s. For collectors of Guinness memorabilia, especially those who appreciate the deeper cuts and unused concepts from the Gilroy archive, the Zookeeper & Elephant badge is a delightful and highly desirable addition to any collection.
