This charming 2006 limited‑edition Guinness badge features one of John Gilroy’s most memorable advertising scenes — the moment the zookeeper finds himself being enthusiastically chased by a lion, Guinness bottle still firmly in hand. First appearing in 1937, this design marked a playful shift in Gilroy’s advertising work, introducing a lion with a genial smile and a twinkling eye that softened his otherwise fearsome presence. The result was one of the most iconic and humorous images in the Guinness advertising story, and this badge captures that spirit perfectly.
Released as a standalone limited edition of just 1,200 pieces, each badge was individually numbered, boxed, and supplied with its own Certificate of authenticity card. The enamel work is crisp and colourful, with the classic “My Goodness, My Guinness” banner beneath the scene, making it instantly recognisable to collectors of mid‑century Guinness memorabilia. This 2006 release stands apart from the earlier structured sets, offering a delightful character‑driven design that appeals to both badge collectors and fans of Gilroy’s timeless advertising artwork.
This charming 2006 limited‑edition Guinness badge features one of John Gilroy’s most memorable advertising scenes — the moment the zookeeper finds himself being enthusiastically chased by a lion, Guinness bottle still firmly in hand. First appearing in 1937, this design marked a playful shift in Gilroy’s advertising work, introducing a lion with a genial smile and a twinkling eye that softened his otherwise fearsome presence. The result was one of the most iconic and humorous images in the Guinness advertising story, and this badge captures that spirit perfectly.
Released as a standalone limited edition of just 1,200 pieces, each badge was individually numbered, boxed, and supplied with its own Certificate of authenticity card. The enamel work is crisp and colourful, with the classic “My Goodness, My Guinness” banner beneath the scene, making it instantly recognisable to collectors of mid‑century Guinness memorabilia. This 2006 release stands apart from the earlier structured sets, offering a delightful character‑driven design that appeals to both badge collectors and fans of Gilroy’s timeless advertising artwork.
