Classic Guinness collectable badge featuring the Horse & Cart, inspired by the 1949 John Gilroy advertising artwork and the iconic slogan “Guinness for Strength”. This design is one of the most recognisable pieces from the post‑war Guinness campaign, capturing the humour and exaggerated strength themes that defined Gilroy’s work. Part of the early‑2000s Guinness heritage revival series, this badge celebrates one of the brand’s most enduring advertising images.
This example is individually numbered 1210 of 2500, with the number backstamped on the reverse. It is Badge No. 4 in the collectable set of eight issued in 2002. The badge comes boxed in its original presentation case and includes the Certificate of authenticity card. A highly desirable piece for Guinness collectors, especially those searching for items featuring the classic “Guinness for Strength” motto.
Type: Limited Edition enamel badge Edition:1210 of 2500 Design: Horse & Cart Motto/Slogan:“Guinness for Strength” Year: 2002 Series Position: Badge 4 of 8 Backstamp: Individually numbered Packaging: Original box + Certificate of authenticity card Condition: Excellent; crisp enamel, clean metalwork, strong colours
Classic Guinness collectable badge featuring the Horse & Cart, inspired by the 1949 John Gilroy advertising artwork and the iconic slogan “Guinness for Strength”. This design is one of the most recognisable pieces from the post‑war Guinness campaign, capturing the humour and exaggerated strength themes that defined Gilroy’s work. Part of the early‑2000s Guinness heritage revival series, this badge celebrates one of the brand’s most enduring advertising images.
This example is individually numbered 1210 of 2500, with the number backstamped on the reverse. It is Badge No. 4 in the collectable set of eight issued in 2002. The badge comes boxed in its original presentation case and includes the Certificate of authenticity card. A highly desirable piece for Guinness collectors, especially those searching for items featuring the classic “Guinness for Strength” motto.
Type: Limited Edition enamel badge Edition:1210 of 2500 Design: Horse & Cart Motto/Slogan:“Guinness for Strength” Year: 2002 Series Position: Badge 4 of 8 Backstamp: Individually numbered Packaging: Original box + Certificate of authenticity card Condition: Excellent; crisp enamel, clean metalwork, strong colours
