South East Denby Stoneware Mug Regions and Countries Cadbury Collection

A nostalgic stoneware mug from Cadbury’s “Regions & Countries” promotional series, celebrating the South East of England. Produced in the 1980s by Denby, it features bold lettering and regional motifs, making it both a practical kitchen item and a charming piece of advertising memorabilia. A delightful collectible for fans of Cadbury heritage, Denby pottery, and British regional ware.

The South East edition, produced by Denby

In the 1980s, Cadbury’s launched its “Regions & Countries” series of mugs, blending the brand’s national identity with local pride. These promotional items highlighted different areas of Britain, reinforcing Cadbury’s image as a household name deeply connected to everyday life.

The South East edition, produced by Denby, reflects the region’s diverse heritage — from Kent’s orchards and Sussex’s coastline to Surrey’s countryside and the historic towns that shaped England’s identity. Denby’s involvement added an extra layer of quality, as the pottery was already renowned for its durable stoneware and stylish designs.

Today, mugs from the Cadbury’s Regions & Countries series are sought after by collectors of food advertising, regional memorabilia, and 1980s kitchenware, offering a tangible link to both local identity and Britain’s favourite chocolate brand