Vintage 1970's Bovril Collectors Mug

Warm up your collection with this Vintage Bovril Collectors Mug. Crafted in ceramic with bold Bovril branding, it celebrates one of Britain’s most iconic savoury drinks — blending everyday function with nostalgic advertising appeal.

Perfect for use or display, this mug is both practical and collectible — a hearty reminder of Bovril’s place in British kitchen culture and retro promotional kitchenware.

Bovril - Warmth and Nourishment For Soldiers

First introduced in 1886, Bovril became a staple of British households as a beef extract drink and flavouring. Its popularity grew during the late 19th and early 20th centuries, especially among soldiers and workers who valued its warming, nourishing qualities.

Bovril’s advertising campaigns emphasised strength and vitality, cementing its place in everyday life. Promotional items such as branded mugs carried this identity into domestic settings, blending utility with advertising charm.

Today, vintage Bovril mugs are prized as nostalgic collectibles that capture the heritage of British food culture and the colourful world of advertising pottery.