Vintage Heinz Baked Beans Collectors Mug

A fun and nostalgic Heinz 57 Baked Beans collectors mug, celebrating one of Britain’s most iconic food brands. With its bold blue‑and‑orange baked‑beans styling and classic 57 Varieties branding, it captures the playful advertising aesthetic that made Heinz merchandise so popular from the late 20th century onward.

These mugs were often produced as promotional items or novelty kitchenware, and they’ve since become favourites among collectors of retro advertising, branded ceramics, and British food memorabilia.

Short History – Heinz 57 & Promotional Ceramics

The famous “57 Varieties” slogan has been part of Heinz branding since the early 1900s, and by the late 20th century it appeared across a wide range of promotional items — including mugs, bowls, and kitchenware.

Ceramic mugs like this were produced by several British makers, including Staffordshire‑based potteries, and were sold in supermarkets, gift shops, and through promotional campaigns. Today, they’re collected for their bright graphics, nostalgic charm, and connection to one of the UK’s best‑loved household brands.