Vintage Heinz Baked Beans 57 Collectors Mug

A nostalgic ceramic mug celebrating Heinz Baked Beans and the famous “57 varieties” slogan. Decorated with bold branding and classic design, it captures the charm of mid‑20th‑century food advertising. A delightful collectible for fans of Heinz heritage, retro kitchenware, and grocery memorabilia.

The “57 varieties” slogan

Heinz introduced baked beans to Britain in 1901, and they quickly became a staple of everyday meals. The “57 varieties” slogan, coined by Henry J. Heinz in the late 19th century, became one of the most enduring advertising phrases in food history.

By the mid‑20th century, Heinz reinforced its household presence through promotional items like mugs, beakers, and ceramics, ensuring the brand was visible in kitchens across the country.

This collectors mug reflects the era’s blend of utility and advertising, when branded kitchenware served both as functional items and as marketing tools. Today, Heinz memorabilia is prized by collectors of food advertising, grocery heritage, and mid‑century kitchenware, offering a tangible link to Britain’s culinary traditions and the golden age of branded ceramics.