Vintage Persil Automatic Collectors Tin

This Vintage Personal Automatic Collectors Tin from the late 1970s to early 1980s showcases the bold, streamlined design typical of British household packaging of the era. Featuring strong typography and a clean, modern layout, it reflects the shift toward efficiency‑focused branding that defined domestic products at the time.
Its distinctive colour scheme and straightforward presentation make it an appealing display piece for collectors of retro packaging, household advertising, and everyday British design.

Ideal for themed collections or period‑styled interiors, it captures the look and feel of practical, late‑20th‑century domestic branding.
A great example of how everyday packaging evolved during the late 70s and early 80s, blending simplicity with strong visual identity.

The History Behind Personal Automatic Tins

By the late 1970s, British household brands were embracing cleaner, more modern graphic styles, moving away from the ornate or illustrative designs of earlier decades. Products like Personal Automatic adopted bold lettering, simplified layouts, and bright colours to convey efficiency, reliability, and modern domestic convenience.

Tins from this era are now collected for their distinctive retro aesthetic and their connection to everyday British life during a period of rapid change in packaging design. They offer a fascinating snapshot of how household branding evolved as manufacturers adapted to new printing technologies and shifting consumer expectations.

Size:  22 x 18 x 12cm