Vintage Primula Cheese Spread Collectors Mug

Add a savoury slice of nostalgia to your kitchen with this Vintage Primula Cheese Spread Collectors Mug. Crafted in ceramic with bold Primula branding, it celebrates one of Britain’s favourite spreadable cheeses — blending everyday function with retro advertising appeal.
Perfect for use or display, this mug is both practical and collectible — a cheerful reminder of mid‑20th‑century food branding and kitchen culture.

Primula a Spreadable Cheese

Primula, first launched in 1924, became one of Britain’s best‑known spreadable cheese brands, marketed as a convenient and versatile product for sandwiches and snacks.

By the mid‑20th century, promotional items like branded mugs reinforced Primula’s identity in everyday domestic life, blending utility with advertising.

Today, Primula mugs are prized as nostalgic collectibles that capture the heritage of British food branding and the colourful world of retro kitchenware.